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| Thursday, July 29, 2010 |
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| [Sunday, November 05, 2006] |
| I have heard that it may take a customer seven times learning of your service through marketing before they make a decision. Have you heard this?
If it is true, would it be smart to run my marketing schemes around this fact? For example, maybe I should send out several postcards over a period of time, then call, and then go see them? Sorry if it sounds elementary; I am new to selling my service.
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| Marketing Strategies - Brian Moser |
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Answer #1:
I have actually heard it is nine times rather than seven, so I suggest multi-media information strategies: e-mail, post cards, snail mail, business cards, flyers, company newsletter, phone calls, etc. You are on the right track.
Perry Shimanoff
Answer #2:
Madison Avenue has convinced advertisers that repetitive ads are necessary. Only corporations with deep pockets can usually stay the course.
Conversely, direct response advertising makes an offer you can't refuse - something free or at a heavy discount. It shoots for only one or two approaches per year. Well designed post cards with the right offer, can produce a 2-4% response.
However, phoning your commercial target list and asking permission to mail info, followed up with a phone call, can jump your appointment response to 10%. Again, those numbers depend on the power of your offer, appearance of your mailer, proper target lists, phone marketing skills, and spaced repetition. And, perhaps more than all of the above, add a dash of trial and error (market testing) and a double dose of determination (massive action + persistence).
Gary Clipperton
National Pro Clean Corp.
(719) 598-5112
www.nationalproclean.com
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| ICAN representative |
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