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Friday, August 01, 2014

Question

What is the industry average regarding account retention in the contract cleaning business?


Answer

I doubt there is an accurate number to answer this inquiry.
All the websites for companies that have them feature account retention as one of their main attractions for new customers. Whether their proclamations of high retention rates are accurate or not is another matter. I am also suspect of any survey results because who wants to admit failure and low retention rates are just that. One thing is certain; account retention is affected by performance and from what I witness every day in the field of contract cleaning, many accounts are in danger of loss.
Lynn E. Krafft, ICAN/ATEX Associate Editor
lekrafft@juno.com