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| [Wednesday, March 17, 2004] |
| How do I keep my name in front of customers? |
| Marketing Strategies - James Ralston |
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A proactive marketing approach ensures that you keep your name continually before your prospect list. Your proposal/estimate acts as a back up bid, gaining leverage of being next in line. A solid marketing plan must include constant contact and follow up activities. If nothing else, print up some post cards showing a cartoon figure of you waiting by the phone with the statement, "We're here for you when you need us."
You never know, before long the prospect may feel that your company is the one they should be doing business with.
Gary Clipperton
President, National Pro Clean Corp.
and Vice President ICAN.
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| ICAN representative |
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